- A beginner's guide to selling on Al2uno
Some things you must
Consider it before you start selling
Intro
Welcome to Sell on Al2uno
It’s no secret: At Al2uno, we’re customer-obsessed. Our customers want a reliable destination where they can purchase a variety of goods – which is why sellers like you are so important. We are always looking for ways to add value to our customers and to be the most customer-centric company on earth. As an Al2uno seller, you are involved in offering these customers better selection, better prices, and a first-rate customer experience.
300 million active customers in more than 180 countries
Millions of unique visitors per month (MENA only)
$1.5 billion in sales by third-party companies during Prime Day 2018
Al2uno Extras
- Reach the hundreds of millions of customers who visit Al2uno to shop. Since third-party resellers joined Al2uno in 1999, these companies have grown to make up 58% of Al2uno’s sales
- Third party sales on Al2uno are growing 52% annually (compared to 25% for first party sales on Al2uno)
Instructions: Is Al2uno right for my business?
before you start selling
How to register
Plans
individual
- You sell less than 40 products per month
- You don’t need advanced selling tools or software
- You still decide what you want to sell
Plans
- You sell less than 40 products per month
- You don’t need advanced selling tools or software
- You still decide what you want to sell
What do you need to get started
To complete your registration, make sure you have access to:
- Bank account number and bank routing number
- Mobile phone number
- A valid email address or Al2uno customer account
- Egyptian National ID (identity verification protects sellers and customers)
- For individuals – either a recent bank statement, credit card statement or utility bill
For companies – Commercial Register
How much does it cost to sell on Al2uno?
Learn about seller status
What is a seller's position?
Once you are registered as an Al2uno seller and your identity is verified by Al2uno, you will have access to your Seller Central account. Think of Seller Center as your go-to resource for selling on Al2uno, a gateway to your Al2uno business and a one-stop-shop for managing your selling account, adding product information, performing inventory updates, managing payments, and finding useful content to help you navigate your Al2uno business. It’s also where you display all of your products.
Here are some of the things you can do from Seller Central.
- Keep track of your inventory and update your listings from the inventory tab
- Download custom business reports and save your frequently used links
- Use customer metrics tools to monitor vendor performance
- Contact Vendor Support and Open Help Tickets with Case Tracker
- Track your daily sales of all the products you sell on Al2uno
- Create a new listing on Al2uno or add an listing for an existing product on Al2uno
- Price your products and set your own rules to always be competitively priced
Learn about seller status
Seller status
Once you are registered as an Al2uno seller and your identity is verified by Al2uno, you will have access to your Seller Central account. Think of Seller Center as your go-to resource for selling on Al2uno, a gateway to your Al2uno business and a one-stop-shop for managing your selling account, adding product information, performing inventory updates, managing payments, and finding useful content to help you navigate your Al2uno business. It’s also where you display all of your products.
Here are some of the things you can do from Seller Central.
- Keep track of your inventory and update your listings from the inventory tab
- Download custom business reports and save your frequently used links
- Use customer metrics tools to monitor vendor performance
- Contact Vendor Support and Open Help Tickets with Case Tracker
- Track your daily sales of all the products you sell on Al2uno
- Create a new listing on Al2uno or add an listing for an existing product on Al2uno
- Price your products and set your own rules to always be competitively priced
How to list products
List your first product
To sell a product on Al2uno, you must first create your product listing. Either match an existing listing (if someone else is already selling the same product on Al2uno), or create a new listing (if you’re the first or only seller).
You have multiple options for listing your products on Al2uno. You can list large batches using bulk upload or list products one by one.
What you need to start the list of products
- SKU, which is a product identifier that you create to keep track of your inventory
- Product title
- Product Description and Explanatory Points
- Product Pictures
- Search terms and related keywords
Instructions: What are the categories of restricted products?
Successful listing = successful launch
Some differences different product shapes
Products that differ only by color, scent, or size may be good candidates for inclusion as variations. Ask yourself if the customer expects to find the products together on the same page. If not, list them separately.
The perfect picture
Your photos must be at least 500 x 500 pixels (increase the size to 1000 x 1000 for higher quality listings) and set against a plain white background. The product must fill at least 80% of the image area.
Product IDs
Ensure that you meet the requirements for product UPCs and GTINs (Global Trade Product Number). Matching these codes helps to build confidence in the range of products offered in the Al2uno catalog.
Product Details
- Title 200 characters maximum
- Images 500 x 500 or 1000 x 1000 pixels to increase the quality of the list
- Different product shapes Like different colours, scents or sizes.
- IMPORTANT POINTS Short, descriptive sentences highlighting key features and benefits
- Premium Offer (“Buy Box”) Featured offer on detail page. Customers can add to cart or ‘buy now’
- Other offers Same product sold by multiple sellers offering different price, shipping options, etc.
- Description Keywords improve the chances of people finding your listing
How to deliver the products
Select the correct shipping option
Fulfillment by Al2uno (FBA)
If you choose Fulfillment by Al2uno (FBA), Al2uno will store, package, and deliver your products to customers
Easy Charge (ES)
If you choose easy shipping, you will store and package your products and Al2uno will deliver them to your customers
Self charging
If you choose Ship by Merchant, you will store, pack and deliver your products to your customers
Benefits of shipping with Al2uno
Did you know: There are two types of shipping fee by Al2uno (FBA)
How does the Al2uno recharge service work?
Step 1: Create your shipping plan and book your appointment at Al2uno warehouses.
Step 2: Ship your inventory to Al2uno. It will be scanned and made available for sale.
Step 3:With every order, Al2uno ships the product directly to the customer.
Step 4: Al2uno collects payments from the customer and pays you the available funds every two weeks.
Step 5: The Al2uno customer service team handles questions, returns, and refunds.
You made your first sale. What then?
Manage your business at Al2uno
Your first sale is a huge milestone — but it’s just the beginning of selling growth opportunities on Al2uno. Once your store is up and running, there are a few important things to keep in mind.
Performance metrics (and why they matter)
- Order defect rate (a measure of a seller’s customer service standards): <1%
- Pre-fulfillment cancellation rate (initiated by seller before shipment): <2.5%
- Delayed shipping rate (orders that ship after the expected date): <4%
- You can monitor your performance and make sure you meet your targets in Seller Center.
customer reviews
Business growth opportunities
This is only the beginning
Advertising
1. Promotional Products
Sponsored Products are ads for featured product listings on Al2uno, so they help increase product visibility (and product sales). They appear on search results pages and product detail pages.
2. Advertising brands
Sponsored Brands showcase your brand and product range. These are search results ads that display your brand logo, a custom title, and up to three of your products.
3. Al2uno stores
Stores are personalized, multi-page shopping destinations for individual brands that allow you to share your brand story and product offerings. (And you don't need any website experience to use it.)